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Marketing Strategy Director

Company: VirtualVocations
Location: West Palm Beach
Posted on: February 5, 2025

Job Description:

A company is looking for a Director, Loyalty & Experiences Marketing Strategy.



Key Responsibilities

Develop a holistic marketing strategy for the Dynasty Rewards program, integrating various loyalty and retention offerings
Collaborate with cross-functional teams to create marketing campaigns and enhance user experience
Coordinate go-to-market plans for new program launches and partnerships


Required Qualifications

10+ years of experience in marketing or product marketing, preferably in loyalty or customer rewards programs
Strong project management skills with an organized approach
Data-driven mindset with a solid understanding of marketing metrics
Extensive knowledge of CRM, Social, Growth, and Influencer channels
Understanding of customer segmentation in iGaming and Sports

Keywords: VirtualVocations, Coral Springs , Marketing Strategy Director, Advertising , West Palm Beach, Florida

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