Marketing Director

Company: Solar and Energy Loan Fund of St. Lucie County
Location: Fort Pierce
Posted on: January 30, 2025

Job Description:

Join our established, fast-growing organization and learn from the Nation's first local green bank. You'll have the chance to lead, build, and shape the organization's future, while accelerating your personal and professional growth.POSITION: Marketing Director
REPORTS TO: COO
TYPE OF JOB: Full time
LOCATION: Flexible but must be located within the U.S.; preference for the Florida / SE region.About SELF
SELF is a national award-winning non-profit Community Development Financial Institution (CDFI) with a mission to rebuild and empower underserved communities by providing access to affordable and equitable capital to homeowners, landlords, developers, contractors, and small businesses to help transition communities towards an inclusive clean energy economy. Founded in Florida, SELF has expanded and now serves most of the Southern United States. Due in part to the recent passage of the Inflation Reduction Act, there is historically unprecedented momentum toward clean energy and home resilience. As the country's first local Green Bank, and an established and proven pioneer of climate equity, there is a need for SELF to lead this national movement. Thus, SELF is rapidly growing and hiring-a position with SELF provides enormous career growth opportunities while doing work that matters.Job Description:We are looking for a highly-skilled, creative, and self-motivated MARKETING DIRECTOR to help us develop and implement effective strategies to communicate and promote our programs and services to both our target markets (homeowners, developers, contractors, landlords, solar installers) and to our stakeholders including local governments, federal government, impact investors and the general public. As a nonprofit mission-driven lender, we are keenly focused on serving primarily low- and moderate-income communities. Our ideal candidate will have extensive experience with branding, marketing and social media campaigns, earned media, and more. If you have these skills (or many of them) and are passionate about climate justice, then the SELF team would like to meet you.Key Responsibilities:

• Design and implement comprehensive marketing strategies to generate loan activity from qualified applicants in our target markets
• Supervise all marketing initiatives, including branding, marketing campaigns, mini-social media campaigns, earned media, press releases, and collaboration with many partners.
• Have knowledge of social media trends, and ability to manage digital media advertising campaigns
• Work with other SELF team members to develop and deploy targeted marketing initiatives in Florida, Alabama, Georgia, and potentially other states in the future
• Produce ideas and marketing collateral for promotional events or activities and organize them efficiently and professionally
• Plan and execute campaigns for promotion, launching of new product lines, etc.
• Responsible for producing valuable content for SELF's online presence, editorial design and organizing the company's publications, most notably the Annual Report.
• Conduct general market research to keep abreast of trends and target markets
• Monitor progress and submit performance reports
• Control budgets and allocate resources among projects
• Report on outcomes and impacts from marketing interventions. Preferred Qualifications:
  • Proven experience as Marketing Director
  • Excellent leadership and organizing skills
  • Self-starter and highly motivated
  • Analytical and creative thinking
  • Team player with professional communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and KPIs
  • Customer-oriented approach with a specific passion for underserved communities
  • Past work with non-profits, sustainability, and underserved communities preferred
  • Multi-lingual, with Spanish language preferredEducation and Experience:
    • Bachelor's degree in environmental science, marketing or business administration is preferred. Master's degree preferred.
    • Must have experience working with any of the following or similar organizations: CDFIs, community-based organizations; community banks, credit unions as well as climate related advocacy groups is required.
    • Must have experience developing and implementing strategic marketing plans; marketing campaigns and social media campaigns
    • Must be able to manage campaigns in multiple states and work collaboratively with the teams across programs
    • Must have very strong communication skills and proven ability to communicate prudently and appropriately to multiple markets and stakeholders
    • Environmental or climate related work experience is highly desirable.
    • Ability to multi-task and report in a timely manner
    • Proven experience using data to inform strategy and reporting using metrics is required.
    • Must have some knowledge and experience with financial terms; financial programs; grant programs or other programs that require use of financial terminology.
    • Experience working with federal or state programs and or nonprofits serving communities with low and moderate income is a plus.
    • Must be able to create high quality presentations and speak in public on behalf of SELF
    • Must be able to communicate SELF's vision effectively and accurately and stay abreast of the issues that are core to SELF's mission
    • Must be able to update messaging and create content adequate to SELF's target markets
    • Must have experience or knowledge on how to manage and track website updates and traffic to website
    • Must have experience with social media content creation, management and oversight including Facebook, Tiktok, Instagram, Linkedin, and AI
    • Must have experience using presentation software such as Canva, Powerpoint or others
    • Must have knowledge and experience using data to identify market opportunities, trends and be able to implement strategies to reach target markets.
    • Must have knowledge and experience tracking data and reporting on metrics and results.Employment Details
      • This position reports jointly to the COO and works closely with Program Directors and Managers
      • This position may be hybrid or remote. However, the candidate must be located in Florida willing and able to travel to HQ or to meet with clients and stakeholders.
      • Travel of up to 30%-50% of the time and flexibility to attend meetings and events is required.
      • The ideal candidate will live on the east/central region of Florida and be within 130-150 miles from the office in Fort Pierce, Fl. Location and Job physical demands:
        • This position is a remote or hybrid position with flexibility to negotiate time spent in the office. If the hire is remote they will have to travel to meet with the team in Fort Pierce, Florida or with stakeholders as well as attend conferences, set up booths for SELF indoors and outdoors at relevant events wherever is needed in the United States.
          Candidate must have:
          • Ability to travel up to 30% - 50% of the time to meet with SELF team and stakeholders.
          • Ability to drive and access to personal transportation
          • Availability and flexibility to accommodate travel when necessary and spontaneously.
          • Ability to visually or otherwise identify, observe, and assess
          • Repetitive use of hands and fingers typing and/or writing
          • Ability walk, stand, and sit for long periods.
          • Ability to lift and carry supplies weighing up to 20 pounds.
          • Daily communication via phone, email, video calls, and text.Compensation
            • Salary Range: $95,000 - $125,000 (commensurate with experience).
            • Comprehensive medical, dental, and vision benefits.
            • 403(b) retirement plan with up to a 5% match.
            • 12 paid holidays and 4 weeks vacation and paid sick leave. Top Benefits and Perks
              • Performance-based bonuses.
              • Collaborative, mission-driven work environment.Equal Opportunity Employer:
                SELF is an equal opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees and stakeholders. All employment decisions at SELF are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other characteristic protected by federal, state, or local law.
                As a recipient of federal funding, SELF complies with all applicable federal regulations, including Equal Employment Opportunity (EEO), Title VI of the Civil Rights Act, Section 504 of the Rehabilitation Act, and Title II of the Americans with Disabilities Act. SELF is committed to providing an inclusive and welcoming environment for all staff, clients, volunteers, subcontractors, vendors, and clients, ensuring non-discriminatory employment decisions.Powered by JazzHR
                
                
                
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Keywords: Solar and Energy Loan Fund of St. Lucie County, Coral Springs , Marketing Director, Advertising , Fort Pierce, Florida